First official PSG in the UK, located on London's iconic Oxford Street, en collaboration with Lids.
London, UNITED KINGDOM
London
OXFORD STREET
1st PSG SHOP IN THE UNITED KINGDOM
Agilité - a Parella company has accompanied Paris Saint-Germain in the opening of its first official store in the UK, located on London's prestigious Oxford Street, en collaboration with Lids.
This strategic expansion aims to strengthen PSG's global presence and bring the brand experience closer to its international fans.
Agilité - a Parella company has also contributed to the integration of culture, fashion and sport in this project, in order to offer much more than just a soccer store: a truly immersive experience for club enthusiasts.
En find out more
Our missions
and ambitions.
- Rigorous planningto manage expectations via a double chain of communication between PSG and Lids.
- Sustainability-focused approachincorporating reuse of existing interior elements, switch to LED lighting, refreshing of surfaces, and renovation of joinery to maintain continuity and brand identity.
- Technical reinforcementwith ceiling consolidation and installation of systems to power digital screens and interactive devices.
- Management of subcontractors and coordination of information flowsto ensure accuracy and efficiency at every stage of the project.
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