An Iconic Fred Perry Flagship in Hamburg
Hamburg, GERMANY
HAMBURG
200 M²
FLAGSHIP STORE
ICONIC DESIGN AND BRAND DE
The objective was to design an inspiring space that embodies the essence of the Fred Perry brand, en respecting its strong visual identity, through a meticulous layout and finishes that en the brand's universe.
The project also had to meet tight deadlines en creating an immersive customer experience.
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Our missions and ambitions.
- Complete renovation of the 200 m² space, including demolition, facade renovation and interiorfit-out
- Decoration and finishes chosen to respect Fred Perry's visual identity
- Complete coordination of management of external suppliers and subcontractors
- Installation of exterior signage and store layout
- Delivery en 7 weeks with rigorous management to meet deadlines
Agility - a Parella company has delivered a flagship store in Hamburg en just 7 weeks, meeting the high standards of the Fred Perry brand. Thanks to seamless coordination, meticulous project management and on-timeto detail the team created a dynamic retail space that perfectly reflects the brand's identity and the desired customer experience.
A 20 years old group based in Paris specialised in enhancing the very best aspects of your brand through offices...