An immersive space dedicated to NBA fans in the heart of Paris.
Paris
450m2
1 floor
8 project weeks
The aim: to design an immersive space for NBA fans in Paris, with a wide range of official NBA and WNBA products, and a customization zone for jerseys and caps from all 30 NBA teams.
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Our missions and ambitions.
- Creation of a 450 m² boutique dedicated to NBA and WNBA products
- Creation of a customization area for jerseys and caps from the 30 NBA teams
- Collaboration with Gensler for design development and management of sourcing challenges
- Set en weekly meetings to ensure smooth project progress
- Use of Procore to track and share progress with all stakeholders
- Coordination with Lids to guarantee a high-quality customer experience
Agility - a Parella company took charge en the opening of the NBA Store in Paris en partnership with Gensler and Lids. The project was completed en 8 weeks, requiring rigorous supply management and coordination between local and international teams to ensure on-time delivery.
The integration of efficient solutions and ongoing collaboration enabled the delivery of a retail space befitting the NBA experience, with an immersive ambience and personalized services for fans.
A 20 years old group based in Paris specialised in enhancing the very best aspects of your brand through offices...