Creation of an immersive space for NBA fans in the heart of Berlin.
Berlin, GERMANY
Berlin
1,100m2
1 floor
16 project weeks
The aim: to create an immersive space dedicated to NBA fans, combining shopping experience, personalization and entertainment, in the heart of Potsdamer Platzone of Berlin's key commercial centers.
En find out more
Our missions and ambitions.
- Collaboration with Gensler to design a space en the NBA universe
- Design of zones dedicated to personalization and official NBA and WNBA products.
- Integration of a digital wall with 16 screens and a basketball court en floor markings
- Close coordination with Lids and Fanatics to guarantee an authentic customer experience
- Management of suppliers and subcontractors to meet specifications and deadlines
- en delivery after 16 weeks of work, in compliance with NBA requirements
Agilité - a Parella company designed the NBA Store in Berlin, en collaboration with Gensler and Lids, to offer basketball fans an immersive experience. Every detail was designed to reflect the world of the NBA, from bespoke installations to the integration of interactive technologies.
Thanks to rigorous planning and seamless coordination between local and international teams, the project was delivered on time, to an impeccable standard of quality. The new Berlin flagship strengthens the NBA's presence en Europe and establishes itself as a must-see destination for basketball fans.
A 20 years old group based in Paris specialised in enhancing the very best aspects of your brand through offices...