To support General Motors, Agilité - a Parella company, transformed a historic building in Zurich en an innovative, sustainable and high-end space: theCadillac City.
Zurich, Switzerland
Zurich
600m2
12 months project
To support General Motors in its entry into the European electric vehicle market, Agilité - a Parella company transformed a historic building in Zurich en an innovative, sustainable and high-end space: theCadillac City.
This showroom embodies the identity of the Cadillac brand, combining contemporary aesthetics, cutting-edge technologies and eco-responsible practices. The aim was to create an immersive experience for customers, reflecting Cadillac's values of modernity and innovation, en respecting strict sustainability criteria, such as those required by DGNB certification.
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Our missions and ambitions.
- Complete renovation of a historic building
- Coordination with architecture and design firm Gensler
- Management of fit-out and finishing work
- Installation of eco-responsible energy systems and materials
- DGNB certification
This project has positioned Cadillac as a key player in the European electric vehicle market en en its LYRIQ model at an exclusive launch event.
The space invites visitors to discover, reconnect and project themselves into an electrified future, also offering an interactive zone for children.
A 20 years old group based in Paris specialised in enhancing the very best aspects of your brand through offices...